Our price includes a "GIFTize™" fee which is our service fee for acquiring and registering the stock and assembling the gift. This is much more service than a broker provides and yet our fee is much lower than what they charge. 

Brokers charge a minimum commission AND a certificate delivery fee and most require a minimum account balance and have inactivity or annual fees. Check out these examples of discount broker fees and note that full service broker fees would be even higher:

• Data is based on brokers published fee schedules and is rounded. 
• Schwab, Scottrade, Fidelity commissions do not include handling fees, inactivity fees, or maintenance fees.
• Our 'Giftize™' Fee is normally $39 but can be higher in certain cases such as 1) custom orders 2) where transfer agents charge additional fees such as with Dale Jarrett, Willamette Valley Vineyards, iRobot, and Smith & Wesson, and 3) where the price must be higher to comply with the SEC requirements (the SEC requires that our price be 2x the market price of the stock) - this normally pertains to Cardboard Protector Frame orders where the underlying stock price is greater than $45.
• Effort was made to select wood frames of comparable style and quality.
• Mat pricing is for black-core mats. In many cases a good color match to the certificate could not be found.