Our price includes a "GIFTize™" fee which is our service fee for acquiring and registering the stock and assembling the gift. This is much more service than a broker provides and yet our fee is much lower than what they charge.   Effective 1/1/2009, brokers cannot and do not provide paper stock certificates for most stocks and charge a large fee ($50-$200) for those that they can.

Brokers charge a minimum commission AND a certificate delivery fee.  Watch out for the other fees too - most require a minimum account balance and many have inactivity or annual service fees and fees to transfer ownership to the recipient. Check out these examples of discount broker fees and note that full service broker fees would be even higher:

• Data is based on brokers published fee schedules and is rounded. 
• Schwab, Scottrade, Fidelity commissions do not include handling fees, inactivity fees, or maintenance fees.
• Our 'Giftize™' Fee is normally $39 but can be higher in certain cases such as 1) custom orders 2) where transfer agents charge additional fees such as with Dale Jarrett, Willamette Valley Vineyards, iRobot, and Smith & Wesson, and Disney and 3) where the price must be higher to comply with the SEC requirements (the SEC requires that our price be 2x the market price of the stock) - this normally pertains to Cardboard Protector Frame orders where the underlying stock price is greater than $45.
• Effort was made to select wood frames of comparable style and quality.
• Mat pricing is for black-core mats. In many cases a good color match to the certificate could not be found.